EPUB | 4.31 MB | 170 pages | English | July 17, 2014
What do
The Beatles, Apollo 13, the Roman military, a pack of wolves, and the very best
companies in the world all have in common? Answer: Plasticity. They can change,
adapt, and excel as the situation requires.
In most organizations,
strategy and functional excellence get the most attention. But even the best of
either provides only limited long-term advantage. Highly effective organizations
add Plasticity as a third dimension and rack up stellar breakthroughs—again and
again. It is the key ingredient that allows strategy and functional excellence
to deliver value.
As the authors show in Corporate Plasticity: How to
Change, Adapt, and Excel, Plasticity also enables great organizations to break
down barriers and collaborate in the pursuit of a common objective, and to
reconfigure or rewire themselves to face down challenges or reach ever-stronger
competitive positions.
Through entertaining stories and astute analysis,
this book demonstrates that Plasticity spurs sports teams to become champions,
companies to book record earnings, and artists to attain worldwide fame. You can
use its principles—adaptability, flexibility, fluid networks and roles, lofty
goals, and innovation, among others—to achieve operational excellence, tear down
silos, and create more vibrant, creative enterprises. Your organization can
become not just highly profitable and fun to work for, but an organization that
can change the world.
Plasticity allows an organization to choose its
own destiny, become versatile, and dare more than others. Its success lies in a
set of abilities called the Magic 7:
Purpose: Your company must
discover, select, and express what it is meant for.
Focus: Your company must
have the courage to ignore everything that is not in line with its purpose, and
then see that purpose through.
Culture: Your company must create the
conditions that allow people to work across boundaries and outside of predefined
roles.
Spirit: Your company must inspire people to feel part of a cause that
is bigger than they are.
Networking: Your company must provide the means,
freedom, and encouragement for people to nurture and grow their internal and
external networks continuously.
Knowledge: Your company must encourage
experts to provide their knowledge and make it readily available to everyone who
needs it.
Leadership: Your company's leaders must model and personify the
characteristics they want others to adopt.
Silo thinking? Poor
collaboration? Weak earnings? Strategies that gain no traction? Corporate
Plasticity: How to Change, Adapt, and Excel is the answer. It shows you how to
cultivate each of the seven disciplines to infuse Plasticity in an organization.
That—along with razor-sharp strategy and crisp execution—will unleash the power
you need to reach both personal and corporate goals. You might even change the
world.
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